Increase orders, improve retention, and reduce wasted ad spend.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• Order conversion rate rose by 38% as campaigns aligned with mealtime peaks.

• ROAS increased by 44%, driven by localized targeting and better offer visibility.

• User churn dropped by 31%, improving long-term retention and repeat order frequency.