1Orbit Marketing08th Sep 2025

How OctaFX Reduced CAC & Improved ROAS with Fraud-Free Scaling

Objective

Lower CAC, improve ROAS, and reduce fraudulent traffic for global trader acquisition.

Solutions

Implemented real-time fraud detection to block invalid traffic.

Created segmented high-intent trader campaigns.

Localized creatives and optimized landing flows for engagement.

Results

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

CAC reduced by 41% through refined audience targeting and real-time bid adjustments.
ROAS improved by 57%, driven by higher trading conversions and verified user quality.
Fraud rates dropped by 46%, leading to cleaner data and more stable campaign ROI.