Lower CAC, increase retention, and improve lifetime value.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• CAC dropped by 35% after audience refinement and ad placement optimization.

• User retention improved by 42%, thanks to retargeting flows and personalized messaging.

• LTV grew by 33%, with users remaining active for longer periods due to better onboarding communication.