Reduce CAC, increase onboarding completion, and boost ROAS.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• Acquisition costs reduced by 37% through performance-first optimization.

• Onboarding completion increased by 53%, resulting in higher-quality users.

• ROAS uplifted by 61%, with steady revenue growth from active financial users.