Increase player value, reduce churn, and improve ROAS.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• Active player base grew by 28% as high-value players became primary acquisition targets.

• ROAS climbed by 51%, as high-value players became primary acquisition targets.

• Churn dropped by 33%, through event-driven re-engagement campaigns.