CENTURY GAMES × 1ORBIT
Century Games accelerated Whiteout Survival’s player acquisition with 1Orbit’s Rewarded UA strategy, combining scale with high-value player retention.
128%
D30 ROAS Achieved
200K+
New Players Acquired
14%
D30 Retention Improvement
16%
Increase in IAP Revenue
About
Century Games is a global mobile game developer and publisher with a portfolio spanning strategy, simulation and casual titles. Its portfolio includes Whiteout Survival, DragonCape Adventure, Frozen City and Family Farm Adventure, with more than 250 million downloads across its games according to Mistplay. Century Games has also been a long-term Mistplay partner for high-quality player acquisition.
Challenge
Whiteout Survival operates in a highly competitive 4X strategy environment where acquiring users is only the first step.
The challenge was to acquire players with enough engagement and retention to progress through the game's deeper strategy systems while maintaining efficient acquisition economics.
Solution
1Orbit developed a high-value Rewarded Playtime acquisition strategy focused on quality rather than installs alone.
- Targeted high-intent strategy-game audiences.
- Structured rewards around early progression milestones.
- Optimized traffic toward players showing stronger retention signals.
- Monitored D7/D30 ROAS and downstream player value.
- Shifted spend toward publishers and GEOs delivering stronger LTV.
Results
The campaign generated 200k+ incremental installs while achieving 128% D30 ROAS. The campaign also delivered a 14% improvement in D30 retention and a 16% uplift in IAP revenue, demonstrating that rewarded acquisition could support both player scale and monetization.
