KRAFTON × 1ORBIT
Scaling Golf King: World Tour with Rewarded User Acquisition
Krafton partnered with 1Orbit to scale Golf King: World Tour in the US, focusing on acquiring engaged players with strong purchase intent. Through 1Orbit's Rewarded Playtime model and AI-driven optimization, the campaign surpassed its ROAS KPI by 4x and acquired 63,000+ new gamers.
4x
ROAS KPI Surpassed
63K+
New Gamers Acquired
40%
D1 Retention
3x
Purchase Rate / Cohort
About
Krafton is a global game company developing and publishing titles across PC and mobile. Its portfolio includes globally recognized games such as PUBG: BATTLEGROUNDS, PUBG Mobile, inZOI, Subnautica, BGMI, TERA, Bullet Echo India, and Road to Valor: Empires.
Game in focus: Golf King: World Tour
Market: United States
Challenge
Krafton wanted to grow Golf King: World Tour in the competitive US mobile gaming market. The campaign needed to go beyond simply driving installs, with a focus on player quality, downstream value, and scalable acquisition.
- Acquire high-quality, engaged players
- Improve D7 to D30 player value
- Surpass an ambitious ROAS KPI
- Reach users with stronger in-app purchase intent
- Scale acquisition while maintaining user quality
Solution
1Orbit used its Rewarded Playtime model to acquire users through voluntary, reward-driven engagement. Rather than optimizing solely toward installs, the campaign leveraged post-install signals and AI-driven optimization to identify and allocate spend toward users demonstrating stronger engagement and monetization potential.
The Rewarded Playtime model helped attract users who were actively willing to spend time engaging with the game. 1Orbit's optimization layer then used campaign signals to identify cohorts with stronger potential for long-term value.
Results
The campaign surpassed its target ROAS KPI by 4x and brought in 63,000+ new gamers, all while maintaining a 40% D1 retention rate and a 3x purchase rate per cohort user.
Key Takeaway
Rewarded acquisition doesn't have to mean low-value users.
For Golf King: World Tour, combining Rewarded Playtime with AI-driven optimization enabled 1Orbit to identify and scale users who showed stronger engagement, retention, and purchase behavior. The result was a campaign that delivered scale alongside measurable downstream value in the US market.
