JOYCITY × 1ORBIT
Gunship Battle: Total Warfare
JOYCITY drove sustainable growth for Gunship Battle: Total Warfare through 1Orbit’s performance-led Rewarded UA strategy.
118%
D30 ROAS Achieved
100K+
New Players Acquired
21%
D7 Retention Improvement
13%
Increase in IAP Revenue
About
JOYCITY is a South Korean game publisher with a portfolio of strategy and mobile titles. Gunship Battle: Total Warfare is a long-running strategy title centered around naval warfare, territory expansion, alliances and progression. The game has surpassed 10 million downloads on Google Play.
Challenge
For a mature strategy title, continuously acquiring new players while maintaining player quality can become increasingly difficult.
The objective was to expand the player base without compromising downstream retention, engagement and monetization.
Solution
1Orbit implemented a performance-driven Rewarded Playtime campaign focused on players likely to engage with the game's progression systems.
- Targeted strategy-oriented audiences.
- Prioritized high-value GEOs.
- Structured rewards around meaningful progression events.
- Monitored D7 and D30 player quality.
- Optimized publisher mix based on ROAS and retention.
- Scaled traffic gradually as performance benchmarks were achieved.
Results
The campaign acquired 100K+ new players while reaching 118% D30 ROAS.
The campaign also generated a 21% improvement in D7 retention and a 13% increase in IAP revenue, helping JOYCITY expand acquisition without sacrificing player quality.
