INDIEZ × 1ORBIT

Indiez is a mobile game developer with a portfolio focused on casual and puzzle experiences. Car Parking Jam 3D: Move It! is a casual puzzle game built around progressively challenging parking scenarios and level-based gameplay. Its simple gameplay loop makes it well suited to rewarded acquisition, where players can be encouraged to spend meaningful time progressing through the game.

Scaling player acquisition without compromising user quality

As Car Parking Jam 3D continued to grow, the challenge was not simply generating additional installs.

The objective was to acquire users who would:

• Engage with the game's core parking mechanics
• Progress through multiple levels
• Spend meaningful time in-game
• Return after the initial session
• Generate sufficient long-term value

The campaign therefore needed to move beyond install volume and optimize toward genuine player engagement.

• Rewarded UA optimized around engagement and progression: 1Orbit leveraged its gaming-focused publisher network to introduce Car Parking Jam 3D to highly engaged rewarded audiences.
• Rather than treating every install equally, the campaign was optimized around quality of gameplay and downstream value.
• Rewarded Playtime Optimization: Players were incentivized to spend more time inside the game, creating a stronger connection between the reward and actual gameplay.
• Progression-led optimization: Traffic was optimized toward users progressing deeper into the game's level structure rather than users who installed and churned quickly.
• Publisher-level optimization: 1Orbit analyzed performance across publishers and shifted volume toward sources delivering stronger:

• D7 retention
• D30 retention
• Playtime
• Revenue
• ROAS

• Continuous scaling: Once high-quality sources were identified, the campaign was progressively scaled while maintaining performance benchmarks