Reduce fraud, improve retention, and increase verified trader acquisition.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• Fraud incidents fell by 52% improving data accuracy and confidence in reporting.

• Retention rates grew by 36% supported by focused engagement flows.

• ROI improved by 48%, as budgets shifted toward verified, long-term traders.