Increase first-bet conversions, repeat purchases, and overall retention.

A Brand Lift Study was conducted with Happydemics to measure the campaign's impact. It compared responses from two groups: those exposed to the DOOH campaign and a control group. Key brand metrics—such as ad recall, interest, brand image, consideration, and attribution—were analysed, with results benchmarked against other campaigns in the travel sector to assess performance in context.

• First-bet conversion rate rose by 43% enhancing funnel performance.

• Repeat purchase rate improved by 46%, aided by loyalty-driven messaging.

• Active user retention improved by 32%, showing stronger post-install loyalty.